COG CULTURE

Prior to starting his entrepreneurial journey, Anoop comes with a rich experience of handling P&L owner positions since last 19 years. He has established impeccable credentials as a launch master for various products, organizations and brands throughout his career. He has worked with renowned companies like Aviva India, Max Bupa, TATA AIG, etc. With his growing interest in the digital space, he founded Cog Digital+Design, an award winning agency serving for big brands globally. Alongside his career, he is associated with Let's Travel For A Cause – a social enterprise that brings travel and entrepreneurship together to create a meaningful impact in the rural communities. Being tech savvy, Anoop is also a mentor for Tongadive, a UK based blockchain enabled startup.

In his advertising career spanning 29 years, Viral has worked with renowned agencies like DDB Mudra, Saatchi & Saatchi, Grey Worldwide, Cheil, heading the former 3 agencies for 14 years, and founder of Out of the Box. He has worked on over 200 brands. This year, he has partnered Cog Digital. Making the future of digital, enhanced by the power of design and ideas. His work has been applauded at numerous award shows. His award shelf is decorated with various top awards from the world. Viral has also been a regular jury member at The Cannes Lions, The One Show, New York Festivals, The Dubai Lynx, AAAI Goafest, The Portfolio Night, The One Eyeland Photography Awards. Now and then, he loves to impart his passion for advertising and communication at various reputed colleges and universities. Was interviewed for the book 'The Stuff You Can't Bottle' – Advertising for the Global Youth Market' published by Thames & Hudson, titled 'Interview with a Legend'. Though, he doesn't take the later seriously.