Prior to starting his entrepreneurial journey, Anoop comes with a rich experience of handling P&L owner positions for the last 22 years. He has established impeccable credentials as a launch master for various products, organizations and brands throughout his career. He has worked with renowned companies like Aviva India, Max Bupa, TATA AIG, etc. With his growing interest in the digital space, he founded CogCulture, an award winning agency serving big brands globally. Alongside his career, he is associated with Let's Travel For A Cause – a social enterprise that brings travel and entrepreneurship together to create a meaningful impact in the rural communities. Being tech savvy, Anoop is also a mentor for Tongadive, a UK based blockchain enabled startup.
Pallave has around 20 years of experience in operations and IT process improvement in the BFSI sector at multinationals like Tata AIG and Aviva. She looks after the operations and delivery side of the business. Under her leadership, Cog Culture has consistently delivered stellar marketing solutions to clients in India and abroad.
Partner / CCO
In his advertising career spanning 29 years, Viral has worked with renowned agencies like DDB Mudra, Saatchi & Saatchi, Grey Worldwide, Cheil, heading the former 3 agencies for 14 years, and founder of Out of the Box. He has worked on over 200 brands. This year, he has partnered with Cog Culture. Making the future of digital, enhanced by the power of design and ideas. His work has been applauded at numerous award shows. His award shelf is decorated with various top awards from the world. Viral has also been a regular jury member at The Cannes Lions, The One Show, New York Festivals, The Dubai Lynx, AAAI Goafest, The Portfolio Night, The One Eyeland Photography Awards. Now and then, he loves to impart his passion for advertising and communication at various reputed colleges and universities. Was interviewed for the book 'The Stuff You Can't Bottle' – Advertising for the Global Youth Market' published by Thames & Hudson, titled 'Interview with a Legend'. Though, he doesn't take the latter seriously.
Co-founder / Branch Head / Executive Creative Director
With a background in market research, Ivneet has extensive experience in marketing, design and production. Her drive and devotion has been instrumental in evolving Cog Culture over the years and making it an agile agency. She heads the operations of our Gurugram branch.