Cashfree Payments is a leading payments solutions company in India. The brand wanted to reach out to entrepreneurs and startups.

Though the business is B2B, we decided to promote the brand through mass media. Cashfree tied up with Sony TV as the payments partner of Shark Tank. We developed the campaign 'Out of the world' that celebrates entrepreneurial culture, continuing from last year's campaign Yeh Mera Idea Tha'. The 360-degree campaign leveraged multiple touchpoints through TVCs, social media posts, tweets, PR, webinars, events, and more.

The campaign generated millions of social media engagements, increased website traffic multi-fold and was written about in industry chronicles.