Social Media / Email Marketing / ORM / Video Production / Media Buying / Performance
For a nation with a population of 1.3 billion, publicising the most luxurious housing can prove to be a tricky task. But with the right window and vision to make it happen, it can be a piece of cake. Pitches are too mainstream and there is nothing better than the word of mouth from the ones you have faith in. This is DLF's high-end residential, commercial, retail and community facilities all located in Gurgaon. The development is flanked by the famous DLF Golf and Country Club, which has two signature golf courses. So we cater to the needs of the biggest real estate giant in India by building a community and not just a brand.
Houses are made of bricks and concrete, but homes need that special ingredient. Just as there is no place like home, there is no immediate family than the community that you live in. We don't advertise houses, we showcase the life that those houses come with. After all, there will always be a better home in the future, but there will be no better life than here and to put this into perspective, our in-house production team generated original content in a series format where residents share their stories, home interiors, interact and bring DLF5 to life.
When the stakes are high, so is the emotional attachment and there is nothing to get people fired up than cricket. While the fans were cheering for the incredible blue, we thought we should go out and spread the hue. Since there is no bigger event than the World Cup, there is no better time to spread the word.