DeVans is globally known for its flagship brand ‘Godfather’ which has positioned itself as a 'Legendary Beer' in the Northern and Eastern States of India. It has become a market leader amongst its competitors due to its innovative extra brewing cycle of 25 days, as opposed to the regular 12 - 15 days, thus making it an empowering beer with an extra fresh taste.

The tagline ‘Be Legendary’ has been created to appreciate Godfather’s super strong taste and quality and to motivate individuals to be like a legend. When dealing with a rough, grueling day, when they choose to unwind with Godfather, they are choosing to be strong and inspiring to be legendary.