One Dash helps web publishers maximize advertising revenue and streamline operations employing Al and machine learning. It is a superior alternative to outsourcing one's ad operations or having an in-house team. The brand identity had to be clutter breaking and refreshing and win over both existing and potential customers. We developed the brand identity to be youthful and peppy, with a tech feel. Everything about the new identity-typeface, colour graphics, iconography etc.- was created to stand out in the global market.

The new identity, accompanied with the marketing activity, boosted the client's business mutifold.